L o a d i n g

Cathay United Bank App

KOKO is a digital banking brand specially launched by Cathay United bank for young people. It is close to the preferences and needs of young people, provides corresponding financial services, and creates a comprehensive digital financial experience on the premise of fun, innovation and vitality.

Cathay United Bank 國泰世華銀行


For new cards, carry out credit card application projects and optimize existing processes
I work with a user experience researcher to take the following steps to optimize the process

  • 01 A/B test
  • 02Communicate with other units to reduce established fields
  • 03Communicate with engineers, try to reduce the existing field data to optimize the bidding process

針對即將發行的新卡,進行信用卡申辦專案,優化既有流程,我與使用者經驗研究員合作,採取以下幾點優化流程

  • 01 A/B test
  • 02與其他單位溝通,減少既定欄位
  • 03與工程師溝通,試圖減少既有欄位資料判定來優化申辦流程